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This will be the color of 2023

This will be the color of 2023

Pantone has spoken. Next year's color is Viva Magenta.

The global color authority reveals its color of the year every December, and the 2023 selection, announced Thursday, is part of the red family.

Described as "a shade of purple" that balances warmth and coolness, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement explaining its choice.

"Brave and fearless, (Viva Magenta) is a vibrant color whose exuberance promotes optimism and joy," the statement added. "Powerful and empowering, it's an animated red that encourages experimentation and self-expression without limits; an electrifying, limitless shade."

The Pantone Color Institute selection aims to reflect the latest trends in all sectors, including fashion, beauty, technology, design and home decor.