The secret lies in the taste. It should not be changed.
A study from Nutrition Neuroscience on the effects of chewing gum on mood found that
In fact, it's more beneficial for memory. Chewing gum helps you recall a specific moment when you chew the same flavor.
This is related to something called context-dependent memory, when you're in the same sensory environment.
Chewing gum also increases blood flow to the brain and sharpens concentration.
Even taste and the act of chewing create subtle cues that you then associate with what you are studying and the testing environment.
Although it is not a guarantee of good grades, it is an interesting example of how sensory experiences affect cognitive function.
Next time you study, try this trick!