Ekonomia

Credins bank, the headline of summer 2024!

Credins bank, the headline of summer 2024!

With Credins bank, this year's summer seems to be the most beautiful season for all Albanians, who will have the opportunity to experience endless emotions. The marketing and communication strategy will focus on rewarding loyal customers as well as building sustainable relationships with new customers, which are a very important part of the bank's main policies. Some big summer projects will bring attention the special cooperation between two leading brands in the banking industry such as Credins bank & Mastercard. On the eve of the Euro2024 championship, another agreement that will bring important and prestigious collaborations is the one between the Albanian Football Federation and Credins bank, where Credins will now be the official sponsor of the National Football Team. Conceptually, the whole strategy has been designed to combine different typologies of communication campaigns on specific banking products & services, artistic events, sports activities, which will come in many dimensions as rewarding as well as entertaining for all Albanians and especially for customers of Credins bank. Cooperation with strategic partners will be based on the association of respective values ​​both at the business and human level.

'Melodi' was the first campaign launched by Credins bank & Mastercard, which unveiled the summer projects. The campaign was based on rewarding loyal customers who benefited from a 20% discount for the live concert ticket 'Motiv i Jetës My' by the well-known singer-songwriter Alban Skënderaj. A concert that welcomed on June 6, at the Air Albania stadium, about 24 thousand admirers of hit ballads as well as many other artistic performances, officially supported by Credins bank & Mastercard. This concert was initially preceded by another 'Meet & Greet' event, where all fans, clients of Credins & Mastercard, had the opportunity to meet their idol live to take photos, get autographs and spend other beautiful moments. The 'After Party' was another private and very special evening which brought the event to a close.

Credins bank, the headline of summer 2024!

'I love Albania' is the slogan of the project with which Credins bank will support the Albanian National Team throughout Euro2024. A dynamic project that is based on a mix of interaction activities, campaigns such as:

The launch of the 'This is how Albania loves' campaign, focusing on the convenience and importance of paying with the Credins Mastercard card, comes with a variety of colors that combine traditional and modern Albanian culture. The whole fable is a folklore of different situations where the characteristic feature of our country, generosity, is brought to attention. Its launch preceded the beautiful atmosphere of the championship, where Credins will be the official sponsor of 'FunZone', in Skënderbej square. Credins & Mastercard will reward loyal customers, who will have the opportunity to enjoy and benefit from various gifts, beautiful interactive games that will take place throughout the months of June & July.

Credins bank, the headline of summer 2024!

This whole mechanism will have full media coverage, using communication channels, so that the audience is as represented and informed as possible in real time. In addition to the importance that Credins has devoted to these projects, a special focus has also been on creative commercial design, both in terms of communication and marketing. Always cooperating with professional creative agencies, Credins this year also comes to the public with a very modern, dynamic and very youthful style of communication, but mixing the traditional side at the same time.

Present and active in the most important events of the year, Credins today is one of those institutions that knows how to show the values ​​and importance it has for social responsibility policies, such as in the field of art, sports, tourism, innovation, economy, etc. which Credins considers as a moral obligation to the community in which it has been operating for 21 years.